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Are accounting blogs only for accountants?
That might sound like a question with an obvious answer. But since accountancy is a necessity for so many people, accounting blogs actually gather vast and varied audiences.
Accountants, bookkeepers, and CPA’s
First and foremost, accountancy blogs are read by accountants, bookkeepers, and CPAs (Certified Public Accountants). These blogs have a host of beneficial information and the latest news in accounting directly related to their jobs.
Small business owners
Small business owners form another large group of readers. Why is that, you may ask? Since many small business owners handle a big chunk of daily accounting tasks by themselves, they need a good reliable source of knowledge that’ll help them understand those elements of accountancy and bookkeeping.
Students
The last major group of readers consists of students. That’s right, all finance, economics, and accountancy students from all over the world are strong in numbers and in need of solid information that’ll help them pass their courses at college or university.
Takeaway
The target audience does matter. When writing a blog entry, accounting bloggers always have a particular audience in mind. While some overlap will surely exist due to the shared topic, it’s the level of explanation and the application of that information that sets apart blogs in terms of readership. So when choosing the best blog for you, find the one that answers your questions in a way that fulfills your needs.